Both of these are essential. Breaking the process of writing this letter down into several steps can help make the task more approachable and less intimidating.
This comes about from natural networking and building relationships based on trust and mutual interests. Think about all the things you enjoy doing and the places where you can meet with these facilitators and leaders.
Do you enjoy golf for instance? Plenty of mutually beneficial relationships are built over a few rounds and a couple of beers. What about becoming a member of your beloved football team?
A shared passion with your fellow members builds instant rapport. How about volunteering some of your time to help out a not-for-profit organisation? You can create some great connections with other volunteers. Word of mouth referrals are by far the most effective but are also the most time consuming.
Choose activities you enjoy and build natural relationships with people; and as a side-effect you may just get your foot in the door with a major sponsor. This process will be longer or shorter based on how you connected with the sponsor initially; longer from a cold call and shorter by a word of mouth referral.
Tips for developing trust: This is the point where a majority of sponsorship proposals fail. Too often sponsorship seekers prepare a proposal without ever working directly with the sponsor to determine their objectives.
How can you possibly know what they want or need without ever asking? Once you know what these objectives are you can: Agree on how to measure success Define the value of the sponsorship Provide unique marketing initiatives the sponsor will leverage to meet the objectives Step 6 — Agree on how you will measure sponsorship success The success of any sponsorship can be measured in two ways: Our role is to provide the unique marketing initiatives to help make this figure a reality.
This includes customer satisfaction levels, customer loyalty and brand perception amongst women etc. So how do we measure them? By measuring the side-effects and indirect outcomes. For example, did the number of complaints from customers decrease during the period?
The obvious way to ascertain value is to simply ask for a budget. However, this rarely works. Sponsors are unlikely to divulge their budget. If they do, more power to you.
But remember, leveraging or activating the sponsorship usual costs between 2 and 3 times the sponsorship amount. So the more difficult approach, but ultimately more realistic and rewarding for both you and the sponsor is to demonstrate value and calculate the required investment based on that value.
Step 8 — Explore the available options All the pieces of the sponsorship puzzle are now coming together. Go back to step 1 and review what you can offer the sponsor. How can you customise your approach to provide the greatest value? These are a given and will be documented in your sponsorship proposal.
But they are not the focus. How can you and the sponsor leverage these to meet their marketing objectives and provide value? For more on on how to create unique marketing initiatives see my article on how to attract sponsors with an irresistible opportunity. Keep it short, sharp and to the point.
You can of course change the structure below to suit your needs and incorporate any requests from the sponsor. Like so many things, less is more. Through good management and thorough research you already have this information straight from the sponsor.
Looking back through your information, propose a number of unique marketing initiatives designed to meet the sponsors objectives, can be measured and provide the required value.
Total audience numbers Demographics — statistical view of the target audience, including age, gender, income, schooling, occupation etc. Psychographics — attributes relating to personality, values, attitudes, interests and lifestyle etc. You could provide an option below the estimated budget, one right on budget and one over.
You may find the sponsors will go for the higher option if the perceived value is there.
In the terms and conditions section of the sponsorship proposal include:Nov 09, · Reader Approved How to Write a Letter Requesting Sponsorship. Three Parts: Preparing to ask for Sponsorship Understanding the format Perfecting the Content Community Q&A If you're hoping to get someone to sponsor your event or something else you're doing, you should write a sponsorship letter%().
To write better sponsorship proposals, you can use templates and examples (like the ones provided below) to help structure your request and bring your organization’s fundraising narrative to life. 40+ Sponsorship Letter & Sponsorship Proposal Templates If you’re looking for a funding for an event, competition, or tour, then a sponsorship letter or proposal can help you secure the funding you need to make our event a success.
Creating an effective sponsorship proposal is probably one of the most asked for yet misunderstood facets of the whole sponsorship process. The worst thing you can do when it comes to sponsorship is send a proposal before you’ve done your homework.
If you’re going to write a letter requesting sponsorship, it’s important that it’s done correctly. After all, no one is just going to give you their money without a good reason, so writing a professional sponsorship letter is the key to your success.
In fact, if the process has gone smoothly and you’ve followed the steps, the sponsorship proposal is primarily about documenting what you’ve already discussed and agreed to.
As I found out with the failure of my first sponsorship proposal, don’t write war and peace. Keep it short, sharp and to the point. Sponsorship managers don’t have.